The four partners of Campus Bielefeld invited onlab to take part in a pitch to create a visual identity for their new area on the Campus Bielefeld.

onlab considered Campus Bielefeld as a new SPACE that the four partners aim to utilise as a stage for their collaborations and innovative developments - vision, ambition and knowledge are the THINGS that the partners have in common and will share to develop more innovation TO COME.

SPACE FOR THINGS TO COME was therefore developed as the slogan that represents an open space for impulse and resonance, for shaping the future together throughout the disciplines.

The idea of the slogan is translated into a stage on which an element is emerging. This principle is used throughout all elements of the corporate set. The emerging shape is always one of the logos of the partners.

The principle of a stage is also reflected in the visual concept. Emotional imagery in combination with white open space is intended to show the future potentials and human resources of Campus Bielefeld.