onlab was commissioned to develop a visual identity for Galerie C, a brand new gallery initiated by Christian Egger and dedicated to contemporary art in Neuchâtel (CH). To give to this very enthusiastic and ambitious project the visibility it deserves, we created a strong yet simple visual concept.
The black and white design plays with the notion of hide/show. Information and visuals are displayed in a way that challenges the reader and involves him as part of the communication.