Commune di Valdagno
October 2010 - Concept Development: onlab (Nicolas Bourquin, Niloufar Tajeri) in collaboration with Salottobuono (Giovanni Piovene)
Once a prospering production site for fashion sponsored and supported by a major company, the city of Valdagno, Italy, is now struggling with a shrinking population and image problems. The municipality had therefore invited onlab and architects Salottobuono to conduct a workshop in which we offered consultancy as well as an analysis of the situation. onlab proposed strategies to tackle the challenges and revealed potentials that otherwise were not deemed possible. The results and main statements were documented and compiled in a reader during the workshop.
Valdagno, small industrial town situated in the province of Vicenza (Veneto, Italy) has one of the most visionary adventures of Italian social and industrial history. Between 1927 and 1937, the social town, commissioned by the Marzotto family and planned by the architect Francesco Bonfanti, was built on the right bank of the river Agno. Between the two wars this created a humanscale town where the factory was integrated with daily life, society, and culture, given that, through a series of institutions, it provided complete coverage. It was a visionary model that included kindergartens, houses, orphanages, nursery schools, old peoples' homes, Olympic swimming pools, a 2000-seat theatre, technical institutes, music schools, an agricultural area, a recreational and sporting club and also summer and winter holiday leave.